Successful marketing depends upon addressing a number of key issues. These include what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the customer; and how it is going to tell its customers about its products and services. For the[…]
As with many things in ecommerce, one size does not fit all, so it is important to measure and test the success of changes you make to your online store’s pricing strategy. Ideally, every change should be tested and validated with an analytics tool (i.e. Mixpanel, Google Analytics, Shopify Sales Dashboard). For example, find out[…]
Implementing GST will actually help eliminate the aforesaid taxation problem at the root and give a further boost to the e-commerce sector that is still at a nascent stage, yet growing exponentially, and has the potential to give a huge boost to the country’s economy in the coming years. It is currently being perceived, by[…]
It was a normal day in the startup. Started early, did some last minute bug fixes for the release next day, had a few demo’s, called a few prospects, created mockups for the future release, did some admin work like paying bills. Was already late and was tired but had to do one last and[…]